Primerica proundly serves as a leading provider of financial products and services to middle-income families.  We believe it is important to provide families a financial education in straightforward language on important financial principles so they can reduce debt, invest for the future and plan for the unexpected.  Our company was built on the philosophy of "buy term and invest the difference".  This approach is a holistic approach so that families can get the highest amount of coverage for the lowest cost, freeing up money to invest in their family's future for retirement and their children's education and pay down debt.